Sick of Christmas Ads? KitKat Offers Up a Complete Break
Brand Shows Us Nothing – to Great Effect
Christmas commercials have now been running for a full month in the UK, and the onslaught seems never-ending. So KitKat has taken a different approach. Its new ad, which broke on TV in the beginning of December, offers up nothing but a white screen as a voiceover tells viewers “Welcome to nothing.”
It goes on to give voice to some thoughts that all viewers must have secretly had by now: “Nobody suggesting gifts to buy or watching pretend families gathered around the Christmas table. No re-recorded sentimental songs or people dancing around supermarkets in silly Santa hats. None of that… Just absolutely nothing. Not a jingly bell, snowflake or celebrity selling frozen turkeys in sight. Nice for a change, isn’t it?”
JWT London is responsible for the great copywriting, which of course fits in perfectly with the Nestle-owned brand’s “Have a break” tagline.