A legfrissebb karácsonyi Coca-Cola reklámfilm


5Perc Angol | 2020. 11. 12.
minden

A legújabb Coca-Cola karácsonyi reklámot az a Taika Waititi készítette, aki hihetetlenül elfoglalt rendező Hollywoodban. Reklámfilmje kizökkent minket egy kicsit a mindennapok sűrűjéből.

Even in the midst of a global pandemic, Taika Waititi continues to be one of the most ridiculously busy people in Hollywood. The Kiwi director has ‘Next Goal Wins’ in the can, is gearing up to direct ‘Thor: Love And Thunder’, has the small matter of a ‘Star War’ on his schedule, two Roald Dahl animated adaptations for Netflix, and appearances in the likes of ‘Free Guy’ and ‘The Suicide Squad’ coming up. And among all of that, the guy has found time to direct a Christmas advert for Coca-Cola, sure to be inducing sobs worldwide in the coming weeks.

If you’re looking for Ragnarok-ian wackiness or that Wilderpeople-esque homemade aesthetic, you won’t find that here – but Waititi’s ad is full of unabashed emotion with its story of a dad desperately trying to get his daughter’s Christmas letter to Santa in time for the big day. Watch it here, and be sure to have tissues on standby.

Sweet, right? All that’s missing is a cameo from Rachel House. Beyond this unexpected Waititi treat, it’s hard to say which of his many, many upcoming projects will reach us first – ‘Free Guy’ was due for release this December but has been pushed back again without a date, while ‘Next Goal Wins’ is well into post-production but doesn’t have a release window right now. Providing it doesn’t move, we’ll see him in ‘The Suicide Squad’ (and find out exactly who he’s playing) when it hits screens in August 2021. For now, we wish you a Taika Christmas – and a Waititi new year.

source: Empire

Most pedig nézzük meg egy kicsit a Coca-Cola karácsonyi kamionos reklám történetét évszámokban:
 

1995: Coca-Cola Caravan lights up the small screen

Created by ad agency W.B. Doner, “Christmas Caravan” featured the special effects of the renowned company Industrial Light and Magic,
who had worked on the “Star Wars” movies, “Raiders of the Lost Ark” and “Forrest Gump.” In the commercial,
three semi-trailer props were crafted into an endless caravan of Coke trucks, passing through hillsides, valleys and towns.
Each truck was a 40-foot, 2-ton “light brite” on wheels with more than 30,000 bulbs.

1996: Coca-Cola Christmas Packaging

Instead of the usual wrapping around the Coke bottle, the trucks brought in all-new Christmas packaging with heritage Sundblom imagery.
Available in the USA, UK, Australia, Hong Kong, South Africa, Singapore and the Philippines, the ‘Santa packs’ made the drink into a pre-wrapped Christmas gift.

1998: The Christmas Caravan ad reaches new heights

Bringing the Christmas spirit out stronger than ever, the ‘Christmas Caravan III’ ad broadcast across more than 100 countries to millions of viewers.

2001: No longer just an ad

After years of iconic commercials, the Christmas Caravan started to come to life for real, starting with a trip across the USA.
“Christmas is a family season, and that’s what the spirit of the ‘Caravan’ ads is,” said Ted Ryan, Coca-Cola’s former chief archivist.
“As soon as the physical trucks began to visit communities it made the ads resonate a little bit more,” he said.

2010: Great Britain gets its own Caravan

The truck tour made its debut in Great Britain after proving popular in Germany and across Europe.
Millions of people have followed its journey, from villages to seaside towns, even using it for marriage proposals.

2017: Trucks Down Under

After travelling more than a million kilometres and making more than 300 stops in countries around the world,
the first Coca-Cola Christmas Truck made its very first journey around Australia in 2017.

2018: The gift of giving

The Christmas truck tour is back in Australia and bigger than ever. Partnering with the Salvation Army for the second year,
the 10,000km tour is set to remind Aussies that it feels good to give.

source: Coca-Cola Australia

Vocabulary

in the midst of

közepén/
közepette

ridiculously

nevetségesen

to have sg in the can

valami be van fejezve

to gear up

felgyorsulni

animated adaptations

animációs filmfeldolgozások

appearances

megjelenések

advert, ad

hirdetés/reklám

sobs

zokogások

wackiness

bolondos
szokatlanság

Wilderpeople-esque

vademberes
(Hunt for the Wilder People
című filmjére utalva)

homemade aesthetic

’otthon készült’ esztétika
(nem művészies)

desperately

kétségbeesetten

tissues on standby

zsebkendők a kezek ügyébe

cameo

kisebb szerep (sorozatban)

beyond

valamin túl/
valamin felül

unexpected treat

váratlan kellemes élmény

upcoming

közelgő/
küszöbön álló

to be due for

esedékes valamire

release

megjelenés

providing

feltéve, ha

to hit screens

képernyőkre kerülni

props

kellékek

wrapping

csomagolás

spirit

hangulat

archivist

levéltáros

communities

közösségek

to resonate

egybecseng

to debut

először megjelenni
közönség előtt

marriage proposals

lánykérések

to remind

emlékeztetni

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