McDonald’s és a betiltott karácsonyi reklám – de miért?

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Viewers were not loving it. McDonald's has taken down a Christmas ad that was allegedly entirely produced with artificial intelligence. After the brand was slammed with an onslaught of backlash from unhappy customers.

The 45-second advertisement for McDonald's Netherlands was first posted on their YouTube channel on December 6th and was removed just a few days later on December 9th, following the outcry online. In the video, AI-generated people are constantly experiencing strokes of bad luck. With chaotic family dinners, shopping woes, burnt cookies, failed Christmas tree decorating, and so on.

McDonald's unveiled what has to be the most god-awful ad I've seen this year, worse than Coca-Cola's. The ad is set to a song to the tune of "It's the Most Wonderful Time of the Year" but the made-up lyrics are the song's antidote, calling the holiday season the most terrible time of the year. It's the most terrible time of the year. The commercial ends by telling viewers to hide out in McDonald's until January's here. And hide out in McDonald's till January's here.

After the harsh criticism, McDonald's initially turned off comments on the YouTube video before removing it completely. McDonald's Netherlands told the BBC that the video was meant to reflect the stressful moments that can occur during the holidays. But it was an important learning moment as the company explored the effective use of AI.

Though it's been removed from their official YouTube channel, the ad has been reposted many times on social media, where the reaction is still largely negative, criticizing the use of AI, as well as the negative message of the ad. If they were going for creepy, depressing, deeply unfunny, clumsily shot, poorly edited, and inauthentic, nailed it, someone quipped on X. It sucks. It's awful. There's no artistry, no wit, no charm, no warmth, no humanity.

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You can tell it's AI from a million miles away. I hate it. You should hate it. We should relentlessly mock and deride and bully anyone or any company that uses AI like this. Another post said, meanwhile, the studio behind the ad, The Gardening Club, is defending its work, noting on LinkedIn that the AI-generated ad still took seven intense weeks for humans to create.

Admitting that the man-hours poured into this film were more than a traditional production. Melanie Bridge, CEO of The Sweetshop, the studio's parent company, shared a similar sentiment on Instagram, saying that "The hours that went into this job far exceeded a traditional shoot." McDonald's isn't the only company that's recently faced backlash for AI-generated ads.

Coca-Cola's Holidays are Coming campaign featured two AI-generated commercials. Italian fashion house Valentino was also slammed after unveiling an advertisement featuring artificial intelligence, with trendsetters trashing the release as cheap and tacky.