New research has found that Brits spend more money on looking good than any other EU country. The study looks at spending per person on health & beauty products. Carol Ratcliffe, co-author of the report says: "The average UK consumer spends 375 a year on health & beauty products - far more than most of our European neighbours. We spend almost 50% more each year than the Spanish for example, and 43% more than the average European. The British are certainly happy to splash out on looking good."