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Perfect Match: Brazilian Kids Learn English by Video Chatting With Lonely Elderly Americans

It’s such a great, simple idea: young Brazilians want to learn English. Elderly Americans living in retirement homes just want someone to talk to. Why not connect them? FCB Brazil did just that with its "Speaking Exchange" project for CNA language schools. As seen in the touching case study below, the young Brazilians and older Americans connect via Web chats, and they not only begin to share a language—they develop relationships that enrich both sides culturally and emotionally.

The differences in age and background combine to make the interactions remarkable to watch. And the participants clearly grow close to one another, to the point where they end up speaking from the heart in a more universal language than English. The pilot project was implemented at a CNA school in Liberdade, Brazil, and the Windsor Park Retirement Community in Chicago. The conversations are recorded and uploaded as private YouTube videos for the teachers to evaluate the students’ development.

"The idea is simple and it’s a win-win proposition for both the students and the American senior citizens. It’s exciting to see their reactions and contentment. It truly benefits both sides," says Joanna Monteiro, executive creative director at FCB Brazil.

source: www.adweek.com

elderly – idős
retirement home – nyugdíjas otthon
to connect – összekapcsolni, kapcsolatot létrehozni
touching – megható
case study – esettanulmány
relationship – kapcsolat
to enrich – gazdagítani
emotionally – érzelmileg
background – háttér
remarkable – figyelemreméltó
participant – résztvevő
to grow close to someone – közel kerülni valakihez
to speak from the heart – szívből szólni
pilot project – kísérleti projekt
to be recorded – felveszik (hang-, filmfelvétel)
to evaluate – értékelni
win-win proposition – mindkét félnek előnyös ajánlat
senior citizen – nyugdíjas
contentment – elégedettség
to benefit – javára válik

Match the words with the definitions.

1. to benefit

a) old

2. participant

b) to do good to someone, to be of service

3. to evaluate

c) someone who takes part in an event

4. elderly

d) a person over the age of retirement

5. senior citizen

e) to give a mark to a student

answers: 1-b 2-c 3-e 4-a 5-d

Nézd meg ezt is:  Hasznos párbeszédek/Making friends - Barátkozás kisgyerekkel


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